How we work
EIGHTWAYS TO GET INONE WAY FORWARD WITH US
Eight ways to enter the relationship. One shared commercial direction, whichever way you come in.
Ways to partner
Eight ways in. One way forward.
Eight ways to enter the relationship. One shared commercial direction, whichever way you come in.
End-to-End Marketing Mandate
We own the full marketing & comms function, from strategy through delivery, accountable for KPIs.
Modular / Functional Mandate
Standalone functions such as CEO's Office, Media Management, Social & Content, or Events.
Build, Run & Hand Over
A six-month project to audit, build and run your entire marketing team, then hand over.
One-Time Brief / Advisory Sprint
A defined, time-bound assignment such as strategy, launch plan, positioning or campaign concept.
Project-Based Leadership Initiatives
CEO image building across internal and external audiences, including media training for senior executives.
Training & Capability Building
Media training, social media training and PR training for teams and spokespeople.
Media Champions Programme
Identify, prepare and activate internal champions to represent the organisation credibly.
CEO Communication Programme
An internal programme dedicated to the leadership voice, messaging and presence.
Operating model
Diagnose. Position. Build. Operate.
One continuous system. Nothing gets built before the evidence is on the table, and nothing stops at strategy.
01 · Diagnose
Understand the business before prescribing the answer.
We come in without assumptions, understanding the industry, business, current customers, potential customers and key stakeholders to identify what is actually holding growth back.
02 · Position
Define where you are, where you're going and what marketing needs to do to get you there.
We shape the marketing function around the business ambition, from positioning and priorities to an end-to-end marketing plan built to support revenue growth.
03 · Build
Turn the strategy into a marketing system that works together.
We build the plans, strategies, calendars and operating rhythms across the marketing function, connecting every activity to a clear commercial objective.
04 · Operate
Put the plan to work. Measure it. Improve it.
We execute against agreed priorities, track the right KPIs and continuously refine the work against the goals that matter to the business.
Diagnose · the system as it stands at this stage
360 marketing
Marketing works harder when it works together.
The strongest marketing systems do not rely on one channel or one moment. The parts strengthen one another, creating momentum that compounds over time.
- Strategy
- Brand
- Content
- Public Relations
- Social & Digital
- Events
- CRM
- Client Engagement
- Leadership Communication
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Enquiries
Start with a 30-minute conversation
Directly with RAKA. No deck, no pitch, a working discussion about where brand is failing to produce revenue.