Notes on Growth

Retention is a growth channel with better economics

The cheapest pipeline in most businesses is already signed.

Published: 2025-11-14
Reading time: 4 min
Topic: Notes on Growth
Author: Raka

A 30-minute working conversation, directly with RAKA.

Article

The argument

Written for operators and boards, not for marketers.

Acquisition gets the budget and the attention. Expansion gets an account manager and a quarterly check-in. The economics point the other way.

Segment the client book by concentration and health, assign named coverage and build two expansion motions that anyone can run. That is usually the fastest revenue available.

It is also the least glamorous work in the plan, which is why it stays undone.

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